Welcome to the family.

The Challenge

The Challenge

John McKinnon Barbers is a small baber shop in the heart of Dublin city center. They approached me in the spring of 2016 to see how they could take their brand to next level. Having spent the past 5 years building his small family run business John's brand was in need of a refresh. Originally titled "John McKinnon Design" the goal for John was to create a premium mark that still communicated his family run ethos.
 

Be quiet! Why? The Lady of the Lake, her arm clad in the purest shimmering samite, held aloft Excalibur from the bosom of the water, signifying by divine providence that I, Arthur, was to carry Excalibur. That is why I am your king. Why do you think that she is a witch?

The Solution

The Solution

We worked hard on revamping John's brand. Replacing the name
"John McKinnon Barbers" with "Kin". And by stripping back his logo and packaging. Positioning the brand as a luxury barbers with deep family values and craft.

 

Be quiet! Why? The Lady of the Lake, her arm clad in the purest shimmering samite, held aloft Excalibur from the bosom of the water, signifying by divine providence that I, Arthur, was to carry Excalibur. That is why I am your king. Why do you think that she is a witch?

Logo
Kin – Branding – Logo Design – Edinburgh – Scotland
Kin – Branding – Logo Design – Edinburgh – Scotland
kin-branding (3)
kin-branding (1)
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Kin – Branding – Logo Design – Edinburgh – Scotland
kin-branding (2)

Contact

100b Constitution St.  
Edinburgh EH6
Phone: 07484301899
Email: rob@heavydesign.studio